The 7 Awesome Ways GoPro Wins in the Sharing Economy (Presentation)


Take a look at what lies behind the success of this billion dollar brand

Last updated: November 21, 2014 at 13:01 pm

Your Customer Asks, “Where am I in this Story?”

where am i in this story?

Marketing is a promise, a promise that the story you’re going to tell is about the customer. Don’t break that promise, even if it’s only 3 seconds of their time that you’re going to waste.

Last updated: November 12, 2014 at 8:20 am

In modern brand narrative, the customer is the hero of the story

customer is the hero of the story

In this modern media landscape, brands don’t have to be the hero anymore. And there’s the good news. Being the hero is risky: it costs a lot of money and is often fraught with failure.

Last updated: November 11, 2014 at 13:22 pm

Forget Awareness: Measure How Many People Will Miss Your Brand When it’s not There

By: the great 8

The goal of social media isn’t to convert every touchpoint into a sales opportunity but to make social media a part of customer lives.

The measure of marketing success in the Brand Democracy model isn’t awareness, as it was in the era of Brand Management, but as Seth Godin points out, the extent to which “people will miss it when it’s not there”.

Last updated: November 11, 2014 at 8:23 am

The One Question Marketers Need to Ask Everyday to Keep Their Brands Relevant

By: vastateparksstaff

Brand Democracy means joining the dots, connecting the many to the many. Rather than identify individual needs, we need to be thinking how we can connect them to each other. How can we make our products more shareable and how can we make them better tools to connect through their stories?

Last updated: November 10, 2014 at 15:09 pm

Brand Democracy will take time

brand democracy change

For more than 50 years, we’ve become accustomed to media telling the story for us. When brands step back and gives us a platform to tell our own story, we are naturally suspicious; we wonder what to do, we look to others for answers. That’s why Brand Democracy isn’t going to happen overnight.

Last updated: November 10, 2014 at 8:59 am

This is the Era of Unofficial and Marketers have to Embrace it to Grow

Discover a wealth of unique fanfic at KSArchive

What can Kirk & Spocks love affair teach us about branding today? Sound bizarre? Well, wait to you take a peak under the hood of the glorious world of Fanfic and learn how brands should be engage fans.

Last updated: November 7, 2014 at 10:44 am

How to Turn Your Users into People and People into Powerful Marketing Stories

By: Sonny Abesamis

It’s an apparent anomaly of our digital age that the (now) biggest toy brand in the world is most famous for selling analog bricks. By contrast to Playstations and iPhones they are clumsy, almost a throwback to a cruder era of play. But to the real Fans like Finch, they are tools to help tell their story: that means they are part of their identity and key to fulfilling their social needs.

Last updated: November 6, 2014 at 16:53 pm

Brands are no more than a collection of stories told by customers

customer hero brand storytelling

The shift from Brand Management to Brand Democracy, today, means putting those inner heroes on that platform and giving the storytellers all the tools they need to keep that conversation going.

Last updated: November 12, 2014 at 16:14 pm

How You Can Win in the Social Era by Letting Go

By: Capture Queen

Brand Democracy is a radical change in how customers interact with brands and how customers interact with and influence each other. We are starting to see that same flowering of possibility. Customers are starting to sense anything is possible and their opinions count.

Last updated: November 11, 2014 at 8:27 am