5 key questions for marketers today:
1) What is the 1-9-90 Rule?
2) Is the 1-9-90 rule relevant to marketing today?
3) How do brands like Monster, Red Bull and Converse use the 1-9-90 rule to engage customers?
4) What are the mistakes brands make in applying the 1-9-90 rule?
5) How do brands ensure authentic engagement using the 1-9-90 rule?