Don’t Buy the Margarine

Your creative agency is very good at selling margarine

Tagged with:  

The Rise of Brand Democracy

A new Brand Democracy presentation with thoughts from my upcoming book released July and a tribute to Banksy

Youth Mobile Trends India

Upcoming webinar that I’ll be doing with Samyak on the dynamic Indian market. We were out in India just this Spring for our Young Ideas Salon in Mumbai – was a lot of fun. That aside, there was the serious business of gathering data, insights and opinions on change. We’ll share some of these insights today in the Young Ideas Salon webinar (click the register below).

Tagged with:  

What is Social Currency?

New presentation for 2010 with an updated and expanded understanding of Social Currency

Tagged with:  

The 7 Trends that will Rock Marketing

New presentation by Graham D Brown featuring trends from “Brand Democracy” to “YouthSourcing”

Brand Bureaucracy vs Brand Democracy

Here’s some sneak leeks from my upcoming book on the subject. A comparison of 2 marketing schools of thought – the old fashion “Brand Bureaucracy” as popular on Twitter and Four Square as it is on TV and print or the rising force of “Brand Democracy”. Which do you believe in?

Tagged with:  

Diseconomies: Is your own organization your biggest competitor?

Organization scale and scope prevent creativity and change

Tagged with:  

Blackberry, Beachheads, Students and Fanspotting

This is a presentation I delivered at the Young Ideas Salon on how Blackberry can engage the student market by building a Beachhead of customers who love the brand.

Tagged with:  

Customers Are The Brand

The Berlin Wall fell in 1989 but for most agencies and brands the Cold War is alive and well.

How can Blackberry win the Student Market?

I’ll be sharing my thoughts and research insights on mobile youth marketing at this webinar which you can join in live or view the archive.

Looking for something?

Use the form below to search the site:

Still not finding what you're looking for? Drop a comment on a post or contact us so we can take care of it!

Visit our friends!

A few highly recommended friends...

    Archives

    All entries, chronologically...

    © 2010 Graham D Brown