Your creative agency is very good at selling margarine
Upcoming webinar that I’ll be doing with Samyak on the dynamic Indian market. We were out in India just this Spring for our Young Ideas Salon in Mumbai – was a lot of fun. That aside, there was the serious business of gathering data, insights and opinions on change. We’ll share some of these insights today in the Young Ideas Salon webinar (click the register below).
Here’s some sneak leeks from my upcoming book on the subject. A comparison of 2 marketing schools of thought – the old fashion “Brand Bureaucracy” as popular on Twitter and Four Square as it is on TV and print or the rising force of “Brand Democracy”. Which do you believe in?
Organization scale and scope prevent creativity and change
This is a presentation I delivered at the Young Ideas Salon on how Blackberry can engage the student market by building a Beachhead of customers who love the brand.





