The Loyalty Thing

The biggest problem facing business isn’t finding customers but keeping them. You can’t conjure up a clever ad campaign to make customers loyal. Your points program won’t make them love you. The problem with the loyalty thing is the loyalty thing. Forget about the concept of loyalty and start thinking about dialogue. Choice means customers [...]

 

Did you Compromize?

It’s not exactly what some wine lovers are looking for in a wine expert, and I lose about 12 percent of my viewers right off the bat because I yell and scream like a maniac. For a businessman like me, that number is intolerable. I desperately want to change the opening of my show to [...]

 

Comfortable

There was something transforming about tonight. A switch had been flipped inside me. I wasn’t going to check my messages and then slip into the comfort of my warm bed. There was a determination to make tomorrow morning different, too. I wouldn’t be showing up at the office as usual, only to exchange gripes with [...]

 

Your Guru

Your guru should live at least three valleys away – Jack Kornfield “A Path With Heart” Do we knowingly seek out gurus as the silver bullet to our business, life and career issues? Do we confuse the finger pointing at the moon for the moon itself?

 

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