In 2001, I set up the world’s first youth marketing agency for mobile brands and grew the business to 250 clients in 65 countries, names such as Vodafone, The European Commission and Microsoft. Since the I’ve published 12 books on Amazon including “The Mobile Youth: Voices of the Mobile Generation” and “Brand Democracy: How to Tell Stories in the Social Era”. I am currently living in Japan.
- Digital anthropologist, author and researcher with a background in psychology and social technology
- 15 Years writing and research at mobileYouth
- Client roster includes Microsoft, Vodafone, Nokia, Visa, UNICEF, Intel, Telenor, Amazon, Hewlett Packard, Dell, Google
- Former advisor to United Nations (UNICEF) on youth technology programs and Judge on Mobile Marketing Association’s Award Panel
What I Do
I’m a marketing consultant. I help companies engage their customers in a world of noise. I do this by traveling the the world in search of marketing stories and the latest trends. I enjoy working with some of the best marketers in the world – brands like Converse, Red Bull, Disney, MTV and Monster Energy Drinks. My work focuses on Brand Experience: the intersection of People, Culture and Metrics.
Brand Strategy Video: “Paid vs Earned Media”
In this video, I look at the shift from “Paid” to “Earned” Media. In brand strategy terms, that means how marketing is shifting from traditional advertising models (e.g. TV, print, radio etc) to word of mouth, and customer recommendation.
Brand Strategy Video: “Youth & Banking”
It’s not all cool energy drinks and sneakers brands. This works for every brand – including banks. In this video shot for my client Oracle I talk about how banks need to engage young customers through non-traditional channels. Change is a key theme in my work.
Brand Experience Video: “Customers Are The Brand”
In this video, I look at the power of customers to shape the modern brand. In the traditional Branding mindset, marketers managed and controlled brands. In the 21st Century, you can’t manage brands like you used to. With everyone sharing every conversation, Brand Experience becomes more important. How your employees interact with customers. how customer service shapes the experience and your own corporate culture are far more effective marketing channels in 2015 than traditional Paid Media.
What the Marketing Industry Says About My Work
Graham D. Brown is an internationally recognized expert on mobile technology and his book, Mobile Youth: Voices of Mobile Generation, is a must read for anyone–youth marketers, parents, educators, youth pastors–wanting to garner a better and deeper understanding of the emotional relationship between young people and their mobile phones.
– Director, Consumer Product Management, The Walt Disney Company
If you’re happy to continue paying for a relationship that leaves your brand empty on the inside, crying itself to sleep at night, don’t bother reading this book. However, if you want to build a brand with soul then buy this book before advertising agencies find a way to silence him forever
– Jamal Benmiloud ex-Vice President Marketing, Red Bull & Monster Energy Drinks
Graham worked with our team in a professional and methodical manner which we found valuable and inspiring
– Daniele Sene Grandi, ex-Segment Manager, Nokia Brasil
We had amazing success based on your Handbook, so much so that it showed the ineffective results from a large agency approach.
– Paul O’Shannessey, CEO & Founder Skinny Mobile
When introduced to some mobile biz dev expert or fanciful global brand director, the first filter I apply is: ‘oh, you must know my mate Graham?’ There is no excuse to not know him, especially as he has long shared his insights, stories, pictures, and deep knowledge with one and all
– Edward O’Meara, Senior Vice President, Wunderman Network
As a reader of a lot of business communication (books, blogs, papers, presentations), I am often disappointed that the power of the writing doesn’t match the power of the ideas. This book is the opposite. It’s a business book written in the style of a page-turning blockbuster. For anyone interested in the changes taking place in our society and the collision of generations, culture and communication, it makes for compelling reading.
– Gavin Heaton, President of the Board, Vibewire Inc
He’s surely one of the most knowledgeable people that truly get the youth mindset, having worked in the youth space for over a decade
– Marc Kornberger, CEO Student Village
Graham is so prolific and profound in this area, it’s hard to make a comparison.
– Debra Lavoy, Director, Strategic Marketing Open Text
I just wanted to say that I’m in awe of everything you do. Keep that information flowing
– Omer Kaplan, Product Manager youth specialist – ooVoo