Brand Experience is how customers feel about your brand. It’s how you touch their daily lives and what they say about you. Where traditional Branding approaches based on ad campaigns, logos and sponsorship were marketing for the 20th century, Brand Experience is marketing for the 21st.
In the following presentation I share a Xiaomi case study focusing on their marketing and product launch strategy. In particular, the case study looks at:
* How Xiaomi builds a beachhead of loyal fans
* How Xiaomi seeks to connect those fans rather than build a dialog around Xiaomi products
* How Xiaomi leverages this fan loyalty to reach into new markets
Did you know Starbucks gets more tags on social media sites like Instagram than McDonalds, Apple and Coke COMBINED? No kidding. 19 million tags on Instagram – that’s a lot of people sharing the Starbucks experience without the need for advertising. In this latest presentation available to Brand Experience Academy members we’ll learn about the Starbucks marketing strategy.
Understand that Marketing is All About Feeling “People will forget what you said, but they’ll always remember how you made them feel” – Maya Angelou. Emotion is our prime driver. People buy on emotion and justify with logic. In a series of experiments led by Matthew Hertenstein, a psychologist at DePauw University in Indiana, volunteers […]
If customers like you be afraid, be very afraid. If customers just “like” you, you might as well be invisible. In 2015 marketing strategy is Love not Likes.
I’m writing a new book with a bunch of marketing friends from the industry about Brand Love. As a prelude to the book launch, I straw-polled marketers I respect on the subject. Given their background working for category-busting brands like Monster, Red Bull, Converse, MTV etc… I wanted to know what they thought about the liked vs loved debate.
I asked. This is what they said…