The 5 Secrets of Apple’s Exceptional Brand Experience

apple brand experience

What are the secrets behind Apple’s brand experience? In this video I reveal 5 key secrets from Empathy to Frontlines that define Apple as an exceptional brand.

Last updated: January 20, 2015 at 14:32 pm

5 Brand Leadership Quotes for 2015

!slideshare-leadership.008

From author Seth Godin to Howard Schultz, CEO of Starbucks, what is the future of brand marketing? Check out these quotes to see what the opinion formers are saying about brand in 2015.

Last updated: January 23, 2015 at 12:34 pm

The 5 Secrets of Apple’s Brand Experience

Watch the Video What are the secrets behind Apple’s brand experience? In this video I reveal 5 key secrets from Empathy to Frontlines that define Apple as an exceptional brand. Get the Brand Leadership Manual

Last updated: January 20, 2015 at 14:33 pm

What is Brand Leadership in 2015? (Presentation)

brand leadership presentation

It takes having a pair and a clear vision of what works and what doesn’t work to understand the future of brand in 2015. That’s why I compiled this list of inspiring quotes and insights from today’s brand leaders. Discover the future of marketing according to Jeff Bezos, Seth Godin, Tony Hsieh, Steve Jobs and Howard Schultz amongst other leaders in this new presentation:

Last updated: January 22, 2015 at 13:54 pm

Say Goodbye Branding, Hello Brand Experience

brand experience

In my latest webinar I look at the top 5 reasons Brand Experience (not Branding) is the future of marketing. In this video I share case studies from Apple, Starbucks and Southwest Airlines and detail how they create world class Brand Experience.

Last updated: January 21, 2015 at 11:53 am

From Lego to Taylor Swift: 10 Brand Experience Insights This Week

By: the great 8

From Lego to Taylor Swift: 10 Brand Experience Insights This Week. A look at how brands, bands and personalities are redefining the world of Brand Experience.

Last updated: January 10, 2015 at 9:04 am

15 Brand Experience Trends for 2015 by Graham D Brown

goodbye branding hello brand experience

What are the key trends in Brand Experience for 2015? How are brands like Zappos, Southwest Airlines, Apple, Monster, LEGO and Yelp redefining how customers engage with brands in 2015? LIKE and SHARE this presentation. Don’t forget to get the 75 page PDF download at the end of this presentation.

Last updated: January 9, 2015 at 17:32 pm

It’s Time to Leave the 20th Century and Advertising Agencies Behind

By: Michael Chen

Ogilvy died in 1999. That was last century. Last millennium. We need to stop reminiscing about Mad Men and a model that used to work because the modern customer has already moved on.

Last updated: January 2, 2015 at 11:55 am

How World Class Brands Think Different

By: lewisha1990

Zappos, Starbucks, Southwest Airlines and Apple. All these companies share a similar approach to Brand Experience. They all left the rest behind. They thought different. They left the 20th century, The Big Idea and Brand Management behind, where it belonged in 1999.

Last updated: January 2, 2015 at 11:43 am

Branding vs Brand Experience: A Table Comparison

Branding vs Brand Experience Compared

Let’s take a look at how marketing is changing using this table as a guide. The table contrasts two approaches for two different eras: Branding vs Brand Experience, old vs new, 20th vs 21st century, external vs internal.

Last updated: January 2, 2015 at 11:24 am