Yes, but does it work for banks???
Brand Marketing Strategy for Banks: A New Webinar Video
Something new this week – a video with my friends and co-authors Jamal Benmiloud and Paul O’Shannessey.
We get asked a lot about how Brand Love and Brand Experience can work for those unsexy brands – you know, the non-energy drinks, the non-action sports brands that make up 99% of the marketing world.
Can you create a powerful Brand Experience if you were a marketing manager at a bank?
Absolutely, yes. But, not by digging deep and splashing cash on your ad agency. In this video, a 20 minute insight into the brand marketing strategies of banks and credit card companies. We look at who’s getting it right for the 21st century customer, and who’s still marketing like it was the 1980s.
Which Brands do We Talk About in this Webinar?
Brands, Banks & Cards featured in this video include:
* First Direct (HSBC UK)
* ANZ Bank
* American Express
* Pinnacle Bank
* Simple Bank
* The One Account
* Co-Operative Bank
* Facebook payments
* Apple Pay