Brand Love: How to Build a Brand Worth Talking About
What is Brand Love?
- There are 18,000,000 photos on Instagram tagged #starbucks. Not one is paid for by Starbucks.
- When Chinese mobile brand Xiaomi launched their new tablet, stock sold out in 2.7 seconds
- Monster Energy drinks has become the most successful energy drinks brand in the US, without a single dollar spent on advertising
- LEGO continues to defy critics and analyst expectations selling billions of dollars of analog toys in the digital age.
All these stories are made possible by Brand Love.
Fans don’t just “like” these brands, they love them. And the good news is that it’s neither expensive or exclusive to cool cutting-edge brands. Brand Love is as achievable to all brands. Whether you’re an airline or selling energy drinks, Brand Love is a guide to help you build a brand worth talking about.
Written by an ex-telecoms CEO, the head of marketing for one of the world’s fastest growing soda brands and a digital anthropologist, Brand Love is a journey that takes you around the world from the US to China in search of the brands both fans and industry analysts are talking about.
What Questions does this Book Answer?
- What is Brand Love?
- Why do some brands have it while others are just “liked”?
- How can you replicate their success formula?
Brand Love answers these 3 questions through case studies of brands doing it right; brands well-adapted to the digital age; brands that can build billion dollar market caps without significant sums spent on advertising; and brands that defy the expectations of both investors and their category by breaking all the rules.
Now Includes Free Presentation
Download the book and get access to an exclusive 26 slide high-resolution PDF presentation on Brand Love. Use this bonus presentation to share the message with your own team, in your marketing material or at your next conference.
Step into the World of Youth Mobile Culture
1 billion youth worldwide now own a mobile phone. Every single one of them has a story to tell. Author Graham Brown tracks down the voices of this disconnected generation from the slums of Rio’s favelas to Amish kids in Lancaster County using cell phones to secretly access Facebook away from the prying eyes of their parents. Each chapter is a story of innovation, hope and change combining the approaches of digital anthropology, social psychology and technology marketing. “Mobile Youth: Voices of the Mobile Generation” is written for marketers, technologists and futurists alike interested in how today’s cell phone empowered generation will change technology, media and even government.
Themes: mobile culture, technology, marketing, digital anthropology, millennials, generation y, generation z, mobile anthropology, innovation
Learn How Successful Brands Tell Stories in the Social Era
This short guide will show you how to get customers to pay attention to your marketing messages by making them part of the story. You’ll also learn how storytelling remains a powerful tool in creating value and how to use it effectively in the social era.
Air New Zealand, Apple, BBDO, Burger King NZ, Coke, DeBeers, Facebook, Federal Credit Union, Goldman Sachs, GoPro, Harry Potter, IBM, Instagram, JP Morgan, KFC Philippines, Kodak, Lego, Mastercard, Max India, Microsoft, Minecraft, Monster Energy, MTV, Nokia, Pepsi, South West Airlines, Starbucks, Star Trek, USDA Forest & Parks Service, Youtube, Zappos.
Learn The Art of Telling Your Own Story
You spent hours crafting your presentation, you get up on stage and give it everything only for the audience to return polite applause. You did okay, but you didn’t wow them LIKE A PRO! Simply trying hard, isn’t enough when it comes to public speaking. If it was, we’d all be Steve Jobs or Seth Godin.
Public speaking is an art-form and that means you can learn from the best. By studying the habits of leading public speakers you, too, can become more like them. And that’s what the best speakers do, learn from each other. That’s why, after nearly 15 years of public speaking around the world, I analyzed and condensed their success habits into this book so we can all learn from the world’s best.
“If you’re happy to continue paying for sex that leaves your brand empty on the inside, crying itself to sleep at night, don’t bother reading this book. However, if you want to build a brand with soul then buy this book before advertising agencies find a way to silence them forever” (Jamal Benmiloud VP Marketing, Monster Energy Drinks)
“Graham Brown paints a remarkable series of stories that gets the reader right into the minds of young people.” (Marc Kornberger, CEO Student Village)
“This book offers instant texture to anyone confused by THE core technology driver: MobileYouth.”
(Edward O’Meara, SVP Wunderman Network and Global Marketing Director GSMA)
“We had amazing success based on your Youth Marketing Handbook, so much so that it showed the ineffective results from a large agency approach”
(Paul O’Shannessey, CEO & Founder Skinny Mobile)
“Anyone needing to market their product to a young demographic has simply got to check out this book” (Nick H. Amazon)
“Brown gets to the prime motivators: he is focused on the why, and what mobile use means to young people around the world. He generally looks at this adoption as beneficial and, frankly, inevitable despite earlier generations’ concern about such technological progress polluting our youths’ minds.” (Amazon Review)
“Readers will feel like they are in the midst of the very gangs, high rises, and religious fanaticism that these youth live amongst, and you will be amazed at how these teenagers use mobile phones in creative, ingenious ways.” (Rachel Aderholdt, Amazon)
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