Customers Are The Brand

The Berlin Wall fell in 1989 but for most agencies and brands the Cold War is alive and well. Find out how key youth brands are revolutionizing their approach to engaging customers and changing their marketing from telling stories about the brand to helping customers tell theirs.

View the webinar Customers Are The Brand (live and archive)

Topics discussed:
* Brand Democracy
* Social Currency
* Paid vs Earned Media
* Content vs Context
* Youthsourcing
* Fanspotting

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