GRAHAM D BROWN http://www.grahamdbrown.com Brand Experience, Marketing Strategy and Customer Psychology Fri, 27 Feb 2015 08:30:00 +0000 en-US hourly 1 11 Marketing Experts on why Brands Should be Loved not Liked http://www.grahamdbrown.com/brand-love-liked-11-experts/ http://www.grahamdbrown.com/brand-love-liked-11-experts/#respond Wed, 25 Feb 2015 12:30:00 +0000 http://www.grahamdbrown.com/?p=6613
I'm writing a new book with a bunch of marketing friends from the industry about Brand Love. As a prelude to the book launch, I straw-polled marketers I respect on the subject. Given their background working for category-busting brands like Monster, Red Bull, Converse, MTV etc... I wanted to know what they thought about the liked vs loved debate.

I asked. This is what they said...]]>
brand love

If customers like you be afraid, be very afraid.

If customers like you, you might as well be invisible. Here’s why…

I’m writing a new book with a bunch of marketing friends from the industry about Brand Love. As a prelude to the book launch, I gathered soundbites from marketers I respect on the subject of Brand Love. Given their background working for category-busting brands like Monster, Red Bull, Converse, MTV etc… I wanted to know what they thought about the liked vs loved debate.

Why does Brand Love matter in 2015? I asked. This is what they said:

mark sperling linkedin
“It amazes me when I see brands so focused on how many Likes they can accumulate, that they neglect being “true” to their consumer. The ones I see standing the test of time remain honest and authentic to their original DNA. They never waiver from it, and their “audience” sees this and remains loyal.”

– Mark Sperling: Red Bull, Troy Lee Designs, Live Nation, Tony Hawk

ian stewart converse linkedin
“Likes are the journey not the destination – building an audience of Brand Fans is just the beginning. It’s the foundation of social media not the roof.”

– Ian Stewart: Converse, MTV, Coca-Cola

john waraniak sema linkedin
“Liking a brand is a linear, rational connection with the content of a brand or company. Loving a brand is a nonlinear, emotional connection with the context of a brand or organization. Like is about marketing with consumers and followers. Love is about branding with fans and leaders. Liking a brand is non-committal and based on appointed authority and paid media. Loving a brand is a commitment based on earned power and viral media.”

– John Waraniak: SEMA, GMC, No Fear

vipe desai hdx linkedin
“Consumers today want to be loved, not liked. Brands can do this by weaving their products and services into the fabric of their consumers ever-changing lifestyles and help them to improve the quality of their lives and that of their friends and family. Once this mutual love affair happens, it has the potential to turn into a long-term relationship that is hard to break, and even tougher for competitors to swoop in and steal consumers hearts and minds.”

– Vipe Desai: Monster Energy Drinks, Surfrider Foundation

king adz linkedin
“What brands need to focus on is spreading the love. A real deep-rooted love that cuts through the meaningless and sanitized brand ‘moments’ that clog up the digital and analogue airwaves. Most brands are caught up chasing fickle ‘likes’ that are ten-a-penny. What really matters are creating interactions and moments and mind bombs that really mean something to somewhere about their lives. Stuff that we watch listen read and then think ‘Yup – been there, felt like that.’ This is when the connection is made and the bond between consumer and brand begins to form. This is when the love begins to glow.”

– Adam “King Adz Stone”: Author “Street Knowledge” & “The Stuff You Can’t Bottle”

jamal benmiloud linkedin
“Love is the goal of the modern marketer. Gathering a million Likes on Facebook is at best a starting point and at worst a side show. In this world of noise, only the brands that customers loved will get noticed. Why be liked when you can be loved?”

– Jamal Benmiloud: Monster Energy, Red Bull

peter van stolk jones soda
“When you’re marketing without money, you have to stay true to the fact that you need an emotional connection”

– Peter Van Stolk, Founder Jones Soda

PLUS! Here’s what Steve Jobs, Seth Godin and Howard Schultz say…

I can’t talk about Brand Love without acknowledging Brand Leaders who have shaped my own opinion on the subject. So here are 3 who I believe have built their career around this key concept:

steve jobs apple
“The older I get, the more I see how much motivations matter. The Zune was crappy because the people at Microsoft don’t really love music or art the way we do. We won because we personally love music.”

– Steve Jobs, Founder Apple on the iPod vs Microsoft Zune

seth godin tribes
“In a battle between two ideas, the best one doesn’t necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.”

– Seth Godin: Author

howard schultz starbucks
“In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.”

– Howard Schultz, CEO Starbucks

And, for the record, here’s what an old school ‘Mad Man’ says about Brand Love…

This was a response to a post I made some weeks ago about Brand Love. The head of strategy for a major ad network picked it up and left his comment. In fairness, I’ve left his name off the quote as he’s not here to defend it. You can see how old school marketers are still stuck in the 20th century model of getting likes, whether that’s on social media or TV eyeballs.

advertiser
“This is absolute nonsense. This is just not the way the world of consumers works. Consumers do not love brands particularly, no one ever gets 100% of consumers (even Apple) and on top of that all brands have loyal consumers but brands with higher market share have more of them. So thinking brand love is more important than 51% market share is empirically nonsense and the exact opposite of what purchasing behaviour shows. It’s all myth.”

– Head of Strategy for major Advertising Network

So what do you think? Liked or Loved?

Do you think “Love is All Need” in 2015? Or do you think Love is overhyped?

Click Here to Get My FREE E-Course

What's inside my FREE E-COURSE on customer engagement?
  • 1 x 75 Page Brand PDF
  • Lesson 1: How to engage customers in 2015 by turning Brand Like into Brand Love
  • Lesson 2: How Apple spends its Marketing Budget and engages customers offline
  • Lesson 3: How limited customer attention impacts the effectiveness of Advertising
  • Lesson 4: 5 category leading Case Studies on Brand Experience
  • Plus a few surprises

5 Must-Read Articles on Brand Experience:

  • The 5 Secrets of Apple’s Exceptional Brand Experience
    What are the secrets behind Apple's brand experience? In this video I reveal 5 key secrets from Empathy to Frontlines that define Apple as an exceptional brand.
  • 5 Brand Leadership Quotes for 2015
    From author Seth Godin to Howard Schultz, CEO of Starbucks, what is the future of brand marketing? Check out these quotes to see what the opinion formers are saying about brand in 2015.
  • Say Goodbye Branding, Hello Brand Experience
    In my latest webinar I look at the top 5 reasons Brand Experience (not Branding) is the future of marketing. In this video I share case studies from Apple, Starbucks and Southwest Airlines and detail how they create world class Brand Experience.
  • 15 Brand Experience Trends for 2015 by Graham D Brown
    What are the key trends in Brand Experience for 2015? How are brands like Zappos, Southwest Airlines, Apple, Monster, LEGO and Yelp redefining how customers engage with brands in 2015? Don't forget to get the 75 page PDF download at the end of this presentation.
  • Branding vs Brand Experience: A Table Comparison
    Let's take a look at how marketing is changing using this table as a guide. The table contrasts two approaches for two different eras: Branding vs Brand Experience, old vs new, 20th vs 21st century, external vs internal.
]]>
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Top 10 Brand Experience Resources February 23, 2015 http://www.grahamdbrown.com/top-10-brand-experience-resources-february-23-2015/ http://www.grahamdbrown.com/top-10-brand-experience-resources-february-23-2015/#respond Mon, 23 Feb 2015 14:40:12 +0000 http://www.grahamdbrown.com/top-10-brand-experience-resources-february-23-2015/

What is Brand Experience?

Brand Experience is the future of marketing. The 20th Century of marketing was Branding based. Think high visibility ad campaigns, brand management and awareness. By contrast, marketing in the 21st century is based on Brand Experience. As Jeff Bezos, CEO of Amazon says, 'your brand is what other people say about you when you're not in the room.' We marketers can't always be in that room, but we can help customers share positive stories about our brand. To learn more about Brand Experience watch this introductory video Brand Experience Video.

Top 10 Resources:

Click Here to Get My FREE E-Course

What's inside my FREE E-COURSE on customer engagement?
  • 1 x 75 Page Brand PDF
  • Lesson 1: How to engage customers in 2015 by turning Brand Like into Brand Love
  • Lesson 2: How Apple spends its Marketing Budget and engages customers offline
  • Lesson 3: How limited customer attention impacts the effectiveness of Advertising
  • Lesson 4: 5 category leading Case Studies on Brand Experience
  • Plus a few surprises

5 Must-Read Articles on Brand Experience:

  • The 5 Secrets of Apple’s Exceptional Brand Experience
    What are the secrets behind Apple's brand experience? In this video I reveal 5 key secrets from Empathy to Frontlines that define Apple as an exceptional brand.
  • 5 Brand Leadership Quotes for 2015
    From author Seth Godin to Howard Schultz, CEO of Starbucks, what is the future of brand marketing? Check out these quotes to see what the opinion formers are saying about brand in 2015.
  • Say Goodbye Branding, Hello Brand Experience
    In my latest webinar I look at the top 5 reasons Brand Experience (not Branding) is the future of marketing. In this video I share case studies from Apple, Starbucks and Southwest Airlines and detail how they create world class Brand Experience.
  • 15 Brand Experience Trends for 2015 by Graham D Brown
    What are the key trends in Brand Experience for 2015? How are brands like Zappos, Southwest Airlines, Apple, Monster, LEGO and Yelp redefining how customers engage with brands in 2015? Don't forget to get the 75 page PDF download at the end of this presentation.
  • Branding vs Brand Experience: A Table Comparison
    Let's take a look at how marketing is changing using this table as a guide. The table contrasts two approaches for two different eras: Branding vs Brand Experience, old vs new, 20th vs 21st century, external vs internal.
]]>
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Will Your Brand Be Liked or Loved This Valentines? http://www.grahamdbrown.com/will-brand-liked-loved-valentines/ http://www.grahamdbrown.com/will-brand-liked-loved-valentines/#respond Fri, 13 Feb 2015 01:51:39 +0000 http://www.grahamdbrown.com/?p=5964 Watch the Video

Quick Fact Check

* Fans, not customers are the ones who Love your brand. Fans aren’t 2 or 3 times more influential than the average customer, but up to 100x more influential. If you don’t know who your Fans are, you have only customers.

* Apple and Starbucks consistently lead their categories with the highest NPS (net promoter scores) of all brands in class. That means more people are recommending these brands (i.e brand Love) than their rivals.

* The human brain filters out 95% of the information it receives at any one time. That means only 5% gets through? What do you think gets through the gatekeeper – the brands that they Like or the brands that they Love?

Liked vs Loved for Marketers

Is your brand like or loved by customers? What’s the difference? Which of these do you need to create a strong emotional engagement between the customer and the brand?

We live in an era where everyone wants to be liked. Being liked is easy. You can buy 1000 likes on Facebook for just $5. What’s more, you have probably liked hundreds of brands or fan pages yourself on Facebook that you’ve either forgotten about or don’t follow anymore.

My point is that being liked is easy. Simply clicking a button isn’t a mark of engagement between the customer and a brand. In that respect, the relationship of being Liked is transactional. It’s easy come easy go.

Which means, in the modern connection economy, if customers like you, you might as well invisible. Because, what counts is what’s shared. And people don’t share the stuff they like.

People only recommend brands they love. Think about this from the customer’s perspective. She won’t recommend the latest iPhone to her friend if that smart phone is going to breakdown and make her look stupid. Recommending or sharing a brand risks your reputation. So we don’t share or recommend both content or brands that we don’t have a strong and trusted relationship with.

That’s why marketing is slowly waking up to the fact but being liked is not enough for brands in the connection economy. The difference between Nokia and Apple, McDonald’s and Starbucks, Pepsi and Monster Energy Drinks, is the difference between followers and leaders, customers and fans, and importantly, being liked vs being loved.

That’s why in the context of marketing in the connection economy, Love really is the killer app.

As Howard Schultz, CEO of Starbucks, said, “the most powerful and enduring brands are built from the heart.” Starbucks doesn’t focus on being liked by customers but rather being loved by Fans. This involves using the right metrics to measure their marketing. I look at this in detail in my Brand Leadership Manual, in particular how Starbucks uses emotion and customer feedback to create strong brand engagement with fans.

Apple, too, is a brand that’s built on fan love. Steve jobs famously referred to the iPod as “a tool for the heart”. Many of the case studies of brand leaders in the Manual highlight how it’s often the small things, as in this case of Steve Jobs’ choice of metaphor, that can create a profound impact on on how the customer actually experiences that brand.

Of his competition Steve Jobs also said, “the Zune was crappy because the people at Microsoft don’t really love music or art the way we do. We won because we personally love music.” The iPod won the brand battle with the Microsoft Zune because Apple didn’t focus on being everything to everybody. Rather, their marketing goal was to be something to somebody. And in the connection economy, that works because being liked is just not enough.

Brian Chesky CEO of Airbnb agrees, saying “It’s better to have 100 people love you than to have 1,000,000 people like you.” What that actually means in practice is focusing on a specific group of marketing strategies for a specific group of customers. That also means having the confidence to say “no” to the seductive appeal of being Liked. Saying “no” to traditional mass-market advertising is key to growing brands today because of advertising doesn’t create brand love.

Indeed, the common thread between all the case studies of brand leaders in the brand leadership manual is one where someone made a conscious decision to say goodbye to branding and hello to brand experience. Branding creates awareness but brand experience creates a tangible emotional connection and there is nothing more tangible than that feeling of love.

So in the Connection Economy, if customers like you be afraid, very afraid. There is only room in their hearts for one brand in any category or social situation. Brand leaders know that, and that’s how they come to dominate their sectors.

And if you want to know how, become a student of their case studies. Learn what Brands like GoPro, Monster Energy Drinks, Zappos, Wahoo’s Fish Tacos, Southwest Airlines, Lego, Starbucks and Apple do differently. And anyone can do this. The good news is that you can create an exceptional brand experience without being Steve jobs, you just need to follow the trails blazed by those already doing it.

Click Here to Get My FREE E-Course

What's inside my FREE E-COURSE on customer engagement?
  • 1 x 75 Page Brand PDF
  • Lesson 1: How to engage customers in 2015 by turning Brand Like into Brand Love
  • Lesson 2: How Apple spends its Marketing Budget and engages customers offline
  • Lesson 3: How limited customer attention impacts the effectiveness of Advertising
  • Lesson 4: 5 category leading Case Studies on Brand Experience
  • Plus a few surprises

5 Must-Read Articles on Brand Experience:

  • The 5 Secrets of Apple’s Exceptional Brand Experience
    What are the secrets behind Apple's brand experience? In this video I reveal 5 key secrets from Empathy to Frontlines that define Apple as an exceptional brand.
  • 5 Brand Leadership Quotes for 2015
    From author Seth Godin to Howard Schultz, CEO of Starbucks, what is the future of brand marketing? Check out these quotes to see what the opinion formers are saying about brand in 2015.
  • Say Goodbye Branding, Hello Brand Experience
    In my latest webinar I look at the top 5 reasons Brand Experience (not Branding) is the future of marketing. In this video I share case studies from Apple, Starbucks and Southwest Airlines and detail how they create world class Brand Experience.
  • 15 Brand Experience Trends for 2015 by Graham D Brown
    What are the key trends in Brand Experience for 2015? How are brands like Zappos, Southwest Airlines, Apple, Monster, LEGO and Yelp redefining how customers engage with brands in 2015? Don't forget to get the 75 page PDF download at the end of this presentation.
  • Branding vs Brand Experience: A Table Comparison
    Let's take a look at how marketing is changing using this table as a guide. The table contrasts two approaches for two different eras: Branding vs Brand Experience, old vs new, 20th vs 21st century, external vs internal.
]]>
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Top 10 Brand Experience Resources February 12, 2015 http://www.grahamdbrown.com/top-10-brand-experience-resources-february-12-2015/ http://www.grahamdbrown.com/top-10-brand-experience-resources-february-12-2015/#respond Thu, 12 Feb 2015 14:54:01 +0000 http://www.grahamdbrown.com/top-10-brand-experience-resources-february-12-2015/ What is Brand Experience? Brand Experience is the future of marketing. The 20th Century of marketing was Branding based. Think high visibility ad campaigns, brand management and awareness. By contrast, marketing in the 21st century is based on Brand Experience. As Jeff Bezos, CEO of Amazon says, 'your brand is what other people say about you when you're not in the room.' We marketers can't always be in that room, but we can help customers share positive stories about our brand. To learn more about Brand Experience watch this introductory video Brand Experience Video.

Top 10 Resources:

  • Xiaomi smartphone, TV sales are amazing because of these facts | BGR
    Upstart Chinese smartphone manufacturer Xiaomi has had an incredible rise over the past couple of years and is giving Samsung all kinds of headaches thanks to its ability to mass produce and ship incredibly cheap hardware at an astonishing pace.
  • Reserve, the Uber for restaurants, raises $15 million
    Another week, another significant funding round for a startup with Uber-like characteristics. Reserve, often described as the Uber for restaurants, announced on Wednesday that it raised $15 million in a Series A round of funding to expand its operation to more restaurants and cities.
  • Can you launch a brand without TV? – ..ww.millwardbrown.com
    TV has been the platform on which campaigns are built for so long that to contemplate launching a brand without it feels very uncomfortable, and yet declining budgets and increasing regulation in some countries and categories means that many marketers are faced with doing just that.
  • Three Steps To Turning Customers Into Brand Ambassadors – Forbes
    I work with a lot of solo-preneurs and small business owners who are mystified by branding but are determined to become strong brands in their fields. To simplify branding, I use my easy but powerful 3E continuum. The strongest brands rely on stakeholders who actively build the brand.
  • A PR Pro’s “How To” on Earning Trust, Helping Earnings, – Forbes
    The CEO of a company that sponsors a global survey on trust has some advice for organizational leaders. There are practical ways to earn that trust, he says, and that, in turn, can boost earnings.
  • An identity crisis at McDonald’s
    It’s tough times for the Golden Arches, said Quentin Fottrell at Market Watch. After 60 years atop the fast-food market, McDonald’s has suffered several years of increasingly steep sales declines, as customers give up fast food or turn to seemingly fresher, healthier options at chains like Chipotle.
  • Uber’s plans to be cheaper than owning a car – Business Insider
    If you thought Lyft and Sidecar were Uber’s biggest competitors, you may be wrong. Travis Kalanick, CEO of Uber, believes his company will ultimately go neck and neck with car dealerships.
  • Superbowl Ads: Engaging Content or Just Eye Candy? – Graham D Brown
    Watch the Video Below With the millions spent on advertising this year at the Super Bowl will it pay off? Is Super Bowl advertising actually engaging content or just expensive eye candy? In this video, I look at some of the facts about advertising and why brands like Apple and Starbucks choose to
  • How to Measure the ROI of Company Culture
    Company culture often gets a bad rap for being the soft, ethereal aspect of a business enterprise. But, there is much more to it than birthday parties and motivational posters.

Click Here to Get My FREE E-Course

What's inside my FREE E-COURSE on customer engagement?
  • 1 x 75 Page Brand PDF
  • Lesson 1: How to engage customers in 2015 by turning Brand Like into Brand Love
  • Lesson 2: How Apple spends its Marketing Budget and engages customers offline
  • Lesson 3: How limited customer attention impacts the effectiveness of Advertising
  • Lesson 4: 5 category leading Case Studies on Brand Experience
  • Plus a few surprises

5 Must-Read Articles on Brand Experience:

  • The 5 Secrets of Apple’s Exceptional Brand Experience
    What are the secrets behind Apple's brand experience? In this video I reveal 5 key secrets from Empathy to Frontlines that define Apple as an exceptional brand.
  • 5 Brand Leadership Quotes for 2015
    From author Seth Godin to Howard Schultz, CEO of Starbucks, what is the future of brand marketing? Check out these quotes to see what the opinion formers are saying about brand in 2015.
  • Say Goodbye Branding, Hello Brand Experience
    In my latest webinar I look at the top 5 reasons Brand Experience (not Branding) is the future of marketing. In this video I share case studies from Apple, Starbucks and Southwest Airlines and detail how they create world class Brand Experience.
  • 15 Brand Experience Trends for 2015 by Graham D Brown
    What are the key trends in Brand Experience for 2015? How are brands like Zappos, Southwest Airlines, Apple, Monster, LEGO and Yelp redefining how customers engage with brands in 2015? Don't forget to get the 75 page PDF download at the end of this presentation.
  • Branding vs Brand Experience: A Table Comparison
    Let's take a look at how marketing is changing using this table as a guide. The table contrasts two approaches for two different eras: Branding vs Brand Experience, old vs new, 20th vs 21st century, external vs internal.
]]>
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Superbowl Ads: Engaging Content or Just Eye Candy? http://www.grahamdbrown.com/superbowl-ads-engaging-content-just-eye-candy/ http://www.grahamdbrown.com/superbowl-ads-engaging-content-just-eye-candy/#respond Fri, 06 Feb 2015 01:04:43 +0000 http://www.grahamdbrown.com/?p=5949 Watch the Video Below

With the millions spent on advertising this year at the Super Bowl will it pay off? Is Super Bowl advertising actually engaging content or just expensive eye candy? In this video, I look at some of the facts about advertising and why brands like Apple and Starbucks choose to stay away (and grow some of the most successful global brands in the process by focusing on Brand Experience not Branding.)

Quick Fact Check

* $300m spent on advertising at 2015 Superbowl
* Average cost of 30 second spot $4-5 million
* Only 1% of Millennials trust advertising
* Average American sees 170,000 marketing messages by her 17th birthday

Click Here to Get My FREE E-Course

What's inside my FREE E-COURSE on customer engagement?
  • 1 x 75 Page Brand PDF
  • Lesson 1: How to engage customers in 2015 by turning Brand Like into Brand Love
  • Lesson 2: How Apple spends its Marketing Budget and engages customers offline
  • Lesson 3: How limited customer attention impacts the effectiveness of Advertising
  • Lesson 4: 5 category leading Case Studies on Brand Experience
  • Plus a few surprises

5 Must-Read Articles on Brand Experience:

  • The 5 Secrets of Apple’s Exceptional Brand Experience
    What are the secrets behind Apple's brand experience? In this video I reveal 5 key secrets from Empathy to Frontlines that define Apple as an exceptional brand.
  • 5 Brand Leadership Quotes for 2015
    From author Seth Godin to Howard Schultz, CEO of Starbucks, what is the future of brand marketing? Check out these quotes to see what the opinion formers are saying about brand in 2015.
  • Say Goodbye Branding, Hello Brand Experience
    In my latest webinar I look at the top 5 reasons Brand Experience (not Branding) is the future of marketing. In this video I share case studies from Apple, Starbucks and Southwest Airlines and detail how they create world class Brand Experience.
  • 15 Brand Experience Trends for 2015 by Graham D Brown
    What are the key trends in Brand Experience for 2015? How are brands like Zappos, Southwest Airlines, Apple, Monster, LEGO and Yelp redefining how customers engage with brands in 2015? Don't forget to get the 75 page PDF download at the end of this presentation.
  • Branding vs Brand Experience: A Table Comparison
    Let's take a look at how marketing is changing using this table as a guide. The table contrasts two approaches for two different eras: Branding vs Brand Experience, old vs new, 20th vs 21st century, external vs internal.
]]>
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The 5 Secrets of Apple’s Exceptional Brand Experience http://www.grahamdbrown.com/5-secrets-apples-exceptional-brand-experience/ http://www.grahamdbrown.com/5-secrets-apples-exceptional-brand-experience/#respond Thu, 29 Jan 2015 02:13:00 +0000 http://www.grahamdbrown.com/?p=5909 Watch the Video

What are the secrets behind Apple’s brand experience? In this video I reveal 5 key secrets from Empathy to Frontlines that define Apple as an exceptional brand.

Click Here to Get My FREE E-Course

What's inside my FREE E-COURSE on customer engagement?
  • 1 x 75 Page Brand PDF
  • Lesson 1: How to engage customers in 2015 by turning Brand Like into Brand Love
  • Lesson 2: How Apple spends its Marketing Budget and engages customers offline
  • Lesson 3: How limited customer attention impacts the effectiveness of Advertising
  • Lesson 4: 5 category leading Case Studies on Brand Experience
  • Plus a few surprises

5 Must-Read Articles on Brand Experience:

  • The 5 Secrets of Apple’s Exceptional Brand Experience
    What are the secrets behind Apple's brand experience? In this video I reveal 5 key secrets from Empathy to Frontlines that define Apple as an exceptional brand.
  • 5 Brand Leadership Quotes for 2015
    From author Seth Godin to Howard Schultz, CEO of Starbucks, what is the future of brand marketing? Check out these quotes to see what the opinion formers are saying about brand in 2015.
  • Say Goodbye Branding, Hello Brand Experience
    In my latest webinar I look at the top 5 reasons Brand Experience (not Branding) is the future of marketing. In this video I share case studies from Apple, Starbucks and Southwest Airlines and detail how they create world class Brand Experience.
  • 15 Brand Experience Trends for 2015 by Graham D Brown
    What are the key trends in Brand Experience for 2015? How are brands like Zappos, Southwest Airlines, Apple, Monster, LEGO and Yelp redefining how customers engage with brands in 2015? Don't forget to get the 75 page PDF download at the end of this presentation.
  • Branding vs Brand Experience: A Table Comparison
    Let's take a look at how marketing is changing using this table as a guide. The table contrasts two approaches for two different eras: Branding vs Brand Experience, old vs new, 20th vs 21st century, external vs internal.
]]>
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5 Brand Leadership Quotes for 2015 http://www.grahamdbrown.com/5-brand-leadership-quotes-2015/ http://www.grahamdbrown.com/5-brand-leadership-quotes-2015/#respond Tue, 27 Jan 2015 10:25:50 +0000 http://www.grahamdbrown.com/?p=5940 5 Quotes from Brand Marketing Leaders

From author Seth Godin to Howard Schultz, CEO of Starbucks, what is the future of brand marketing? Check out these quotes to see what the opinion formers are saying about brand in 2015.

!slideshare-leadership.008

“The connection economy rewards the leader, the initiator and the rebel”
Seth Godin, author

!slideshare-leadership.013

“The most powerful and enduring brands are built from the heart.”
Howard Schultz, CEO Starbucks

!slideshare-leadership.020

“The Zune was crappy because the people at Microsoft don’t really love music or art the way we do. We won because we personally love music.”
Steve Jobs, CEO Apple

!slideshare-leadership.024

“Nobody at Lego is measured on sales because the most important thing is that kids and retailers return for more in future”
Jorgen Knudstorp, CEO Lego

!slideshare-leadership.028

“It’s better to have 100 people love you than to have 1,000,000 people like you.”
Brian Chesky, CEO Airbnb

Click Here to Get My FREE E-Course

What's inside my FREE E-COURSE on customer engagement?
  • 1 x 75 Page Brand PDF
  • Lesson 1: How to engage customers in 2015 by turning Brand Like into Brand Love
  • Lesson 2: How Apple spends its Marketing Budget and engages customers offline
  • Lesson 3: How limited customer attention impacts the effectiveness of Advertising
  • Lesson 4: 5 category leading Case Studies on Brand Experience
  • Plus a few surprises

5 Must-Read Articles on Brand Experience:

  • The 5 Secrets of Apple’s Exceptional Brand Experience
    What are the secrets behind Apple's brand experience? In this video I reveal 5 key secrets from Empathy to Frontlines that define Apple as an exceptional brand.
  • 5 Brand Leadership Quotes for 2015
    From author Seth Godin to Howard Schultz, CEO of Starbucks, what is the future of brand marketing? Check out these quotes to see what the opinion formers are saying about brand in 2015.
  • Say Goodbye Branding, Hello Brand Experience
    In my latest webinar I look at the top 5 reasons Brand Experience (not Branding) is the future of marketing. In this video I share case studies from Apple, Starbucks and Southwest Airlines and detail how they create world class Brand Experience.
  • 15 Brand Experience Trends for 2015 by Graham D Brown
    What are the key trends in Brand Experience for 2015? How are brands like Zappos, Southwest Airlines, Apple, Monster, LEGO and Yelp redefining how customers engage with brands in 2015? Don't forget to get the 75 page PDF download at the end of this presentation.
  • Branding vs Brand Experience: A Table Comparison
    Let's take a look at how marketing is changing using this table as a guide. The table contrasts two approaches for two different eras: Branding vs Brand Experience, old vs new, 20th vs 21st century, external vs internal.
]]>
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What is Brand Leadership in 2015? (Presentation) http://www.grahamdbrown.com/brand-leadership-2015-presentation/ http://www.grahamdbrown.com/brand-leadership-2015-presentation/#respond Thu, 22 Jan 2015 05:55:07 +0000 http://www.grahamdbrown.com/?p=5933

Your brand is what people say about you when you’re not in the room
– Jeff Bezos, CEO Amazon

I suppose it takes having a pair and a clear vision of what works and what doesn’t work to understand the future of brand in 2015. That’s why I compiled this list of inspiring quotes and insights from today’s brand leaders.

In the following presentation I share quotes on the future of marketing in 2015 from:

Seth Godin, author
Tony Hsieh, CEO Zappos
Howard Schultz, CEO Starbucks
Clayton Christensen, author
Travis Kalanick, CEO Uber
Steve Jobs, CEO Apple
Jeff Bezos, CEO Amazon
Jorgen Knudstorp, CEO LEGO
Nick Woodman, CEO Go Pro
Brian Chesky, CEO Airbnb

View the Presentation Below

Click Here to Get My FREE E-Course

What's inside my FREE E-COURSE on customer engagement?
  • 1 x 75 Page Brand PDF
  • Lesson 1: How to engage customers in 2015 by turning Brand Like into Brand Love
  • Lesson 2: How Apple spends its Marketing Budget and engages customers offline
  • Lesson 3: How limited customer attention impacts the effectiveness of Advertising
  • Lesson 4: 5 category leading Case Studies on Brand Experience
  • Plus a few surprises

5 Must-Read Articles on Brand Experience:

  • The 5 Secrets of Apple’s Exceptional Brand Experience
    What are the secrets behind Apple's brand experience? In this video I reveal 5 key secrets from Empathy to Frontlines that define Apple as an exceptional brand.
  • 5 Brand Leadership Quotes for 2015
    From author Seth Godin to Howard Schultz, CEO of Starbucks, what is the future of brand marketing? Check out these quotes to see what the opinion formers are saying about brand in 2015.
  • Say Goodbye Branding, Hello Brand Experience
    In my latest webinar I look at the top 5 reasons Brand Experience (not Branding) is the future of marketing. In this video I share case studies from Apple, Starbucks and Southwest Airlines and detail how they create world class Brand Experience.
  • 15 Brand Experience Trends for 2015 by Graham D Brown
    What are the key trends in Brand Experience for 2015? How are brands like Zappos, Southwest Airlines, Apple, Monster, LEGO and Yelp redefining how customers engage with brands in 2015? Don't forget to get the 75 page PDF download at the end of this presentation.
  • Branding vs Brand Experience: A Table Comparison
    Let's take a look at how marketing is changing using this table as a guide. The table contrasts two approaches for two different eras: Branding vs Brand Experience, old vs new, 20th vs 21st century, external vs internal.
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Say Goodbye Branding, Hello Brand Experience http://www.grahamdbrown.com/say-goodbye-branding-hello-brand-experience/ http://www.grahamdbrown.com/say-goodbye-branding-hello-brand-experience/#respond Wed, 21 Jan 2015 17:01:00 +0000 http://www.grahamdbrown.com/?p=5906 Watch the Video

In my latest webinar I look at the top 5 reasons Brand Experience (not Branding) is the future of marketing. In this video I share case studies from Apple, Starbucks and Southwest Airlines and detail how they create world class Brand Experience.

Click Here to Get My FREE E-Course

What's inside my FREE E-COURSE on customer engagement?
  • 1 x 75 Page Brand PDF
  • Lesson 1: How to engage customers in 2015 by turning Brand Like into Brand Love
  • Lesson 2: How Apple spends its Marketing Budget and engages customers offline
  • Lesson 3: How limited customer attention impacts the effectiveness of Advertising
  • Lesson 4: 5 category leading Case Studies on Brand Experience
  • Plus a few surprises

5 Must-Read Articles on Brand Experience:

  • The 5 Secrets of Apple’s Exceptional Brand Experience
    What are the secrets behind Apple's brand experience? In this video I reveal 5 key secrets from Empathy to Frontlines that define Apple as an exceptional brand.
  • 5 Brand Leadership Quotes for 2015
    From author Seth Godin to Howard Schultz, CEO of Starbucks, what is the future of brand marketing? Check out these quotes to see what the opinion formers are saying about brand in 2015.
  • Say Goodbye Branding, Hello Brand Experience
    In my latest webinar I look at the top 5 reasons Brand Experience (not Branding) is the future of marketing. In this video I share case studies from Apple, Starbucks and Southwest Airlines and detail how they create world class Brand Experience.
  • 15 Brand Experience Trends for 2015 by Graham D Brown
    What are the key trends in Brand Experience for 2015? How are brands like Zappos, Southwest Airlines, Apple, Monster, LEGO and Yelp redefining how customers engage with brands in 2015? Don't forget to get the 75 page PDF download at the end of this presentation.
  • Branding vs Brand Experience: A Table Comparison
    Let's take a look at how marketing is changing using this table as a guide. The table contrasts two approaches for two different eras: Branding vs Brand Experience, old vs new, 20th vs 21st century, external vs internal.
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From Lego to Taylor Swift: 10 Brand Experience Insights This Week http://www.grahamdbrown.com/brand-experience-7-awesome-stories/ http://www.grahamdbrown.com/brand-experience-7-awesome-stories/#respond Sat, 10 Jan 2015 22:47:17 +0000 http://www.grahamdbrown.com/?p=5759 By: the great 8
By: the great 8

From Lego to Taylor Swift: 10 Brand Experience Insights This Week. A look at how brands, bands and personalities are redefining the world of Brand Experience.

1. How Lego became the Apple of toys. After a decade-long slump, Lego has rebuilt itself into a global juggernaut. An exclusive look inside the company’s top-secret Future Lab. read more

2. “Now our cell phones contain many Tamagotchi in the form of human relationships.” read more

3. An open office with a closed mind is still a factory. “The open-office trend is destroying the workplace.” read more

4. We’re all in a cover band now: the rise of Youtube’s amateur cover stars read more

5. It’s official: the <3 heart <3 emoji is 2014's most popular word read more

6. Are you obsessed with Taylor Swift’s armpits? Yes? Well, you’ll be glad to know that thanks to wonder of the innurnet there is a burgeoning community of fans just like you. How the internet joins the dots of the strangest diasporas around the world. read more

7. Is someone going to tell McDonald’s that machines don’t have emotions? read more

8. A look inside the NFL’s freaky fan culture read more

9. How smartphones are turning the people we flirt with into our little Tamagotchis read more

10. Corporate Empathy is not an oxymoron. The corporate world is an increasingly immediate, intimate, and interactive space. The call for companies to engage in authentic dialogue is becoming louder. read more

Click Here to Get My FREE E-Course

What's inside my FREE E-COURSE on customer engagement?
  • 1 x 75 Page Brand PDF
  • Lesson 1: How to engage customers in 2015 by turning Brand Like into Brand Love
  • Lesson 2: How Apple spends its Marketing Budget and engages customers offline
  • Lesson 3: How limited customer attention impacts the effectiveness of Advertising
  • Lesson 4: 5 category leading Case Studies on Brand Experience
  • Plus a few surprises

5 Must-Read Articles on Brand Experience:

  • The 5 Secrets of Apple’s Exceptional Brand Experience
    What are the secrets behind Apple's brand experience? In this video I reveal 5 key secrets from Empathy to Frontlines that define Apple as an exceptional brand.
  • 5 Brand Leadership Quotes for 2015
    From author Seth Godin to Howard Schultz, CEO of Starbucks, what is the future of brand marketing? Check out these quotes to see what the opinion formers are saying about brand in 2015.
  • Say Goodbye Branding, Hello Brand Experience
    In my latest webinar I look at the top 5 reasons Brand Experience (not Branding) is the future of marketing. In this video I share case studies from Apple, Starbucks and Southwest Airlines and detail how they create world class Brand Experience.
  • 15 Brand Experience Trends for 2015 by Graham D Brown
    What are the key trends in Brand Experience for 2015? How are brands like Zappos, Southwest Airlines, Apple, Monster, LEGO and Yelp redefining how customers engage with brands in 2015? Don't forget to get the 75 page PDF download at the end of this presentation.
  • Branding vs Brand Experience: A Table Comparison
    Let's take a look at how marketing is changing using this table as a guide. The table contrasts two approaches for two different eras: Branding vs Brand Experience, old vs new, 20th vs 21st century, external vs internal.
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