Donald Trump once said, “if you take a year off from your business and come back to find your business has gone out-of-business, you don’t have a business, you have a well paid job.”

One of the key challenges in growing a business – whether a business you own or one you curate – is leverage. Leverage means building a system that automates the low value tasks freeing up time for you to focus on the high value tasks that you can’t outsource. Here’s what I mean by low value/high value:

High Value (focus 100% of your time on this)
* Alpha content (books, reports, video)
* Face-to-face client relationships & sales

Low Value (build a system to leverage these)
* Beta content (social media, twitter, FB fan pages)
* Newsletters, lists
* Client servicing (delivery, fulfillment, payments, product education)