The organization is all about Common Sense.
* Got a marketing idea? Better run that by the Marcomms department…
* Want to get more out of your people? Don’t involve human resources…
* Want to create an inspirational workplace conducive to ideas? Check with health and safety.
* Reduce costs and improve profitability? Shut down customer services - our one credible channel for marketing and product development.
By design, organiztions act with common sense, it’s in their DNA.
One such path of execution is the need to grow big. We’ve all done it - the size of your organization is a mark of its success. That’s just common sense.
Seth Godin’s “Small is the New Big” aims to put that myth to rest by providing us with some remarkable uncommon sense.
Why is BIG no longer desirable? Because BIG breeds organizational common sense because large organizations smother the 3 key areas of business growth - relationships, planning and creativity. People in large organizations do not take risks.
See how the world is changed.
Page 1 of The New Big…AAA Auto Parts. The days of Aadvaark Motors are long gone. Why? Because we live in the Post Google world where customers get exactly what they want with no compromize - and the compromize means not having to read through a serial list of advertisers starting with A.
Even small companies can feature. And feature they do. Google is “small” compared to Microsoft. Both Red Bull and Jones Soda outcompete Coke in their own corners of the market because they focus on the 3 key areas - areas which are restricted by organizational common sense.
