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Graham Brown of MobileYouth.org talks about Trust and Mobile Operator Brands
By gbrown | October 16, 2008
For large operators such as Telenor Djuice of Norway the biggest single challenge is connecting with its most creative customers (youth) while at the same time being able to negotiate the common sense of the organization.
Here’s a presentation I gave to help them ask the right questions and free themselves from organizational “common sense” that produces common results.
Areas of interest:
* What do youth want from and think of their operators?
* Youth loyalty & churn (leading to Net Promoter Score)
* Trust Measurement as impact on Profitability
* Next Generation Brands (Red Bull, Jones Soda, EA, Scion etc)
Here’s the download for my (Graham Brown) presentation to Telenor Djuice in Oslo, October 2008 at the Djuice brand summit.
Technorati Tags: telenor, djuice, youth, mobileyouth, mobile youth, mobile youth report, youth marketing, youth research, net promoter score, churn, youth loyalty, crm, red bull, jones soda, EA, scion, graham brown
Presentation
Some of the Videos Used in the Presentation (for more mobileyouth videos go here)
Topics: Uncommon Brand Sense |