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Uncommonly Practised - the 3 Key areas for growing business
0 Comments | Posted by gbrown in Archive
Anyone who’s been involved in growing a business will have experienced the “plateau” - the point at which growth slows down and successive increases in input effort result in diminishing outputs.
Why?
Because we end up working in the business rather than on it. We end up compromising the 3 key areas for growing business (highlighted below) for the day to day needs of urgency - email, managing people, meetings, admin and other people’s agendas. At the time we end up practising a large dose of common sense.
Stephen Covey’s The 7 Habits is just one of those books that keeps coming back to you at times like these. Maybe it’s the integrity of the habits Covey writes about. Perhaps the most enduring line from the book is this:
“The main thing is to keep the main thing the main thing”
So what exactly is the main thing? Well, it’s easy to calculate. Fast forward your life to the last 5 minutes on your death bed and in continuing with the scrooge like visitation assuming your mind still culpable, you’ll say something like this “I wish I had spent more time on …X”.
What is X? checking email? buying more leads? time at the office? on Facebook? Probably not. If you have an ounce of sentimentality and feeling it’ll be “time spent with loved ones, time spent doing what I love”.
…Relationships, Creativity and Planning.
This is where all the money is made. Yet these are uncommonly practised - uncommon sense even though the more you do this the happier you are the more value you create.
Real estate property investment as with any investment business is about lifestyle flexibility. We do it because it gives us choices, yet so many end up with none - a well paid job that demands constant feeding of the “property monster” - the monster that constantly demands “more”… More leads, More Cashflow, More Properties… just one more course I need to attend. Arrival is always “just around the corner”. All your time is spent out of that 20% zone - the zone of creativity, relationships and planning. One call to a potential partner could be worth 500 hours of effort, but we’re too busy chasing our tails to make time for it.
