Coke vs Pepsi is the greatest brand rivalry of all time, and one that’s lasted over 100 years. It’s a rivalry that was won not by the best product, but by the brand that told the best story.
Startup founders regularly come to our podcast studio to share their “long form” pitch on our Pitchdeck Asia show. The best ones tell stories. They understand that people don’t buy stuff, they buy what stuff does for them.