Storytelling Course – Who the Hell is the Founder of Grab or Huawei?

Anthony Tan is the founder of Grab, yet very few people know who he is. It’s a problem facing many Asian brands when compared to say Silicon Valley favorites like Apple – Asian brands are weak when it comes to telling their story. If Huawei told a better story, it wouldn’t be the “faceless IT company” that the American government paints it to be. That’s why I believe in the power of podcasting in Asia to tell a compelling brand story.

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