MobileYouth TV #1: Paid vs Earned Media. Is your youth marketing strategy focusing on PAID or EARNED media? Graham Brown of mobileYouth shares insights on the differences and the importance of an earned media strategy by looking at brands currently excelling in this area. More info http://www.mobileYouth.org
Graham Brown, Director of mobileYouth discusses the key myths behind customer loyalty and the 3 key drivers of driver of increasing product launch hit rates, lowering customer acquisition costs and increasing operating margins as they pertain to mobile youth. Learn how customer service has become the new marketing strategy behind customer retention and acquisition.
Graham Brown of mobileYouth details 3 strategies that mobile handset manufacturers and network operators can take to significantly reduce youth churn and win new customers and increase new product hit rates.
When mobile operators use low pricing marketing tactics a race to the bottom occurs among the competition. What results are a number of consequences that are displayed in this episode of mobileYouth TV as host and mobileYouth Director Graham Brown details 3 pricing case studies from Kenya, Indonesia and India. Learn how to reduce churn by signing up for our free newsletter http://bit.ly/mychurn
Graham Brown, Josh Dhaliwal and Freddie Benjamin talk about BlackBerry – A mobile handset that has become popular among young people around the world thanks to BBM. So what is next for BlackBerry? The answer lies in innovation – but not the traditional kind. In the age of discovery, innovation happens in the street among young people. How can BlackBerry tap this street level innovation to stay relevant?
Graham Brown, Josh Dhaliwal and Freddie Benjamin come back this week on mobileyouth TV to bust a popular myth – "Young people are loyal to the brand." Find out what exactly triggers loyalty among young people which makes them fans of your products and not mere buyers. We give case study examples involving AT&T and Verizon from the US market to outline strategies for Vodafone that impact youth loyalty.
http://www.mobileyouth.org Graham Brown, Josh Dhaliwal & Freddie Benjamin return to answer questions sent in by mobileYouth newsletter subscribers. Last week we showed you how brands big or small, need fans to stay competitive in their markets. This week we tell you how to identify and activate those fans for business success. Your brand or product has four options when it comes to Fanspotting strategies. We discuss what Sony Ericsson could do in the future to turn around their market share slump.
50 Mobile Youth Facts You Need to Know 2011. Download the Free E-book at http://www.mobileYouth.org/download
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Nancy Lublin discusses the reasons for the rising popularity in social causes among youth and her advice for brands marketing to young consumers.