“Social isn’t a media, it’s a mindset”. Road tripping author in search of the Social Business. On a mission to find businesses that allow empathy to happen.
The future of Facebook is mobile. What's their approach? What does it mean for the old guards of the industry? How is youth an important factor?
The video is meant as a conversation starter for this topic.
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Video by Ghani Kunto
Music by The Shakes Production
Preview of Report 6 of 29 on mobile and youth trends in 2013. Get the report:
http://www.youthresearchstore.com/products/briefing-avoiding-the-pink-phone-syndrome-how-can-mobile-brands-win-the-female-market
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Beats by The Shakes:
https://soundcloud.com/thshks
Preview of Report 5 of 29 on mobile and youth trends in 2013. Get the report:
http://www.youthresearchstore.com/products/briefing-is-price-the-1-consideration-for-youth-handset-purchase
--
Beats by The Shakes:
https://soundcloud.com/thshks
Preview of Report 4 of 29 on mobile and youth trends in 2013. Get the report:
http://www.youthresearchstore.com/products/briefing-how-can-mobile-handset-brands-win-the-hearts-minds-of-customers
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Backbeats provided by The Shakes Production
https://soundcloud.com/thshks
Preview of Report 3 of 29 on mobile and youth trends in 2013. Get the report:
http://www.youthresearchstore.com/products/briefing-do-mobile-handset-brands-need-to-focus-on-the-youth-market
--
Beats by The Shakes:
https://soundcloud.com/thshks
Preview of Report 1 of 29 on mobile and youth trends in 2013. Get the report:
http://www.youthresearchstore.com/products/briefing-the-mobileyouth-economy-the-hidden-value-in-mobiles-long-tail
Preview of Report 1 of 29 on mobile and youth trends in 2013. Get the report:
http://www.youthresearchstore.com/products/briefing-the-15-brands-that-will-define-mobile-in-2013
Get the full briefing here:
http://www.youthresearchstore.com/products/briefing-the-15-brands-that-will-define-mobile-in-2013
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Articles mentioned in the video:
Nokia Sells Home to Raise Cash, and Gets a Landlord
http://online.wsj.com/article/SB10001424127887323401904578158711342568052.html
BlackBerry maker RIM's problems are far from over
http://www.guardian.co.uk/technology/2012/sep/28/blackberry-rim-problems
Judge Boxes Ears of Both Parties in Apple-Samsung Lawsuit
http://www.ecommercetimes.com/story/76885.html
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Voice and video by Ghani Kunto
Get the full briefing here:
http://www.youthresearchstore.com/products/briefing-the-mobileyouth-economy-the-hidden-value-in-mobiles-long-tail
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Article mentioned in the video:
Teens can't live without their mobile phones
http://www.findingdulcinea.com/news/technology/September-October-08/Teens-Can-t-Live-Without-Their-Cell-Phones.html
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Voice and video by Ghani Kunto
Get the full briefing here:
http://www.youthresearchstore.com/products/briefing-htc-huawei-lg-motorola-sony-zte-how-can-they-beat-apple-samsung
==
Voice and video by Ghani Kunto
Get the full briefing here:
http://www.youthresearchstore.com/products/briefing-how-can-samsung-beat-apple
==
Pictures and videos used here from:
Apple Tattoos
http://gizmodo.com/5947889/12-idiots-with-hideous-and-stupid-apple-tattoos
Samsung makes fun of Apple
http://www.youtube.com/watch?v=ZWGsvcFpwNY
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Voice and video by Ghani Kunto
Get the full briefing here:
http://www.youthresearchstore.com/products/briefing-how-are-ethnic-youth-shaping-the-future-of-mobile-behavior
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Headlines mentioned in this video:
Ethnic minorities make up majority of smartphones users
http://www.dailymail.co.uk/news/article-2207443/Ethnic-minorities-make-majority-smartphones-users-30.html
Why the Best Innovations Are About Relevance, Not Invention
http://mashable.com/2011/06/21/incremental-innovation/
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Voice and video by Ghani Kunto
Get the full report briefing here:
http://www.youthresearchstore.com/products/briefing-role-of-smartphones-in-the-social-lives-of-teenagers
==
Some of the headlines covered here that might be of interest:
Teens couldn't live without their phone:
http://mashable.com/2012/08/21/teens-mobile-phones/
Chinese teen sells kidney for iPad and iPhone
http://www.npr.org/blogs/thetwo-way/2012/04/07/150195037/chinese-teen-sells-kidney-for-ipad-and-iphone
Laptop shooting dad:
http://today.msnbc.msn.com/id/46652561/ns/today-parenting_and_family/t/laptop-shooting-dad-i-stand-behind-what-i-did/#.UOUx8olevzY
http://www.youtube.com/watch?v=kl1ujzRidmU
==
Voice and video by Ghani Kunto
Get the full briefing here:
http://www.youthresearchstore.com/products/briefing-avoiding-the-pink-phone-syndrome-how-can-mobile-brands-win-the-female-market
==
Voice and video by Ghani Kunto
Get the full briefing here:
http://www.youthresearchstore.com/products/briefing-is-price-the-1-consideration-for-youth-handset-purchase
===
Headlines from:
Youth would rather spend last $10 on phone than food
http://neoskosmos.com/news/en/yuoth-would-rather-spend-10-on-phone-than-food
Cheap Smartphones Will be Widespread by 2017, Study Says
http://mashable.com/2012/12/12/cheap-smartphones/
==
Voice and video by Ghani Kunto
Get the full briefing here:
http://www.youthresearchstore.com/products/briefing-how-can-mobile-handset-brands-win-the-hearts-minds-of-customers
===
Images used in this vide:
http://en.wikipedia.org/wiki/Stephen_Elop
http://en.wikipedia.org/wiki/Nokia_Lumia_900
http://en.wikipedia.org/wiki/Cigarette
http://www.2dorks.com/gallery/2009/0521-lastsupper/index.shtml
and of course from the briefing itself:
http://www.youthresearchstore.com/products/briefing-how-can-mobile-handset-brands-win-the-hearts-minds-of-customers
Voice and video by Ghani Kunto
http://www.youthresearchstore.com/products/briefing-do-mobile-handset-brands-need-to-focus-on-the-youth-market
A preview to the report briefing, part 1 in a series of 8 briefings on mobile and youth for 2013.
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Headlines mentioned in this video:
As Asia booms, what is cost of success for its young
http://www.bbc.co.uk/news/business-15532821
Victoria Walker, 11-Year-Old, Wins $20,000 At AT&T Hackathon For 'Rode Dog' App
http://www.huffingtonpost.com/2012/09/19/victoria-walker-rode-dog_n_1897464.html
Smartphone customer satisfaction is hard to get right
http://gigaom.com/apple/smartphone-customer-satisfaction-is-hard-to-get-right/
Coca-Cola Encounters Backlash After Failed Marketing Stunt
http://www.v3im.com/2012/04/coca-cola-encounters-backlash-after-failed-marketing-stunt/#axzz2FZcIrr7V
Horace Mann School For The Deaf Axed From Taylor Swift Concert Contest After 4chan Prank
http://www.huffingtonpost.com/2012/10/02/taylor-swift-horace-mann-school-for-the-deaf-4chan-prank-contest_n_1932257.html
Chevy Tahoe's online ad contest
http://news.cnet.com/1606-2_3-6056633.html
Unlikely contender tops rankings in Nokia ringtone quest
http://www.theregister.co.uk/2011/09/12/nokia_ringtone/
New BlackBerry Ad Campaign Is Proof RIM Has Entirely Lost It
http://www.gizmodo.com.au/2012/02/new-blackberry-ad-campaign-is-proof-rim-has-entirely-lost-it/
Voice and video by Ghani Kunto
In the 30th episode of The mobileYouth Show, freddie Benjamin discusses how mobile video is no longer an 'emerging' trend but is already making its mark with young smartphone owners.
In the 29th episode of The mobileYouth Show, Freddie Benjamin discusses the difference between ownership and access as pereived by youth and which of the two do youth prefer.
www.GrahamDBrown.com
Author Graham Brown talks about his latest book "The Mobile Youth: Voices of the Mobile Generation" in an interview originally recorded for the American Marketing Association
